360 Photos vs. a True Matterport Scan: What’s the Difference?
“360 tour” and “3D virtual tour” get used interchangeably online, but they’re not the same product. Understanding the difference matters before you decide what to invest in for your business.
What a 360 photo actually is
A 360 photo is a single panoramic image taken from one point in a room. It’s useful, but it’s still just a photo — a viewer can look around, not move through the space.
What a Matterport scan actually is
A Matterport scan stitches together hundreds of capture points into one navigable, measurable 3D model. A viewer can walk through every room, not just spin in place at a single spot.
Why the difference matters
For businesses where the whole space matters — not just one room — a true 3D scan gives visitors a much more complete and accurate impression than a handful of 360 photos.
See the difference for yourself
ShowcasePros creates true Matterport 3D virtual tours for businesses of every size. Call us at (205) 223-2627 or email info@showcasepros.com to schedule a tour.